Designing with visual literacy principles

Color:

Yellow: of the 16 million plus colors the human eye can perceive, it sees yellow first

Red:  danger, alert, use with caution

Blue: American's favorite color

Dark blue: trust

Green:  renewal

Brown and grey:  never use

Text:

Projected text should use a sans serif font (Verdana, Tahoma, Arial)

Written text should use a serif font like Times New Roman, hooks on the letters help the eye move left to right across the page.

Never use Helvetica with adults-this is the font that that IRS tax forms are in.

Content:

Use visuals as much as possible

Combine visuals and text to engage both sides of the brain.

Follow the 6 X 6 rule when using text, no more than six lines of text on a slide, with no more than 6 words on each line.

Businesses use the 10/20/30 rule, 10 slides, no more than 20 minutes, and no less than 30 point font.