Designing with visual literacy principles
Color:
Yellow: of the 16 million plus colors the human eye can perceive, it sees yellow first
Red: danger, alert, use with caution
Blue: American's favorite color
Dark blue: trust
Green: renewal
Brown and grey: never use
Text:
Projected text should use a sans serif font (Verdana, Tahoma, Arial)
Written text should use a serif font like Times New Roman, hooks on the letters help the eye move left to right across the page.
Never use Helvetica with adults-this is the font that that IRS tax forms are in.
Content:
Use visuals as much as possible
Combine visuals and text to engage both sides of the brain.
Follow the 6 X 6 rule when using text, no more than six lines of text on a slide, with no more than 6 words on each line.
Businesses use the 10/20/30 rule, 10 slides, no more than 20 minutes, and no less than 30 point font.
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